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Sandqvist: minimal luggage for city and nature
There’s still plenty of luggage on the market that looks good but isn’t particularly versatile. The founders of Sandqvist saw this as a drawback, which is why childhood friends Anton, Daniel and Sebastian launched their own brand in 2004. Their goal was clear from the start: to create backpacks and bags that are suitable for both the outdoors and the city.
Backpacks and bags from diverse collections
Customers love having a wide selection of collections. At Kapten & Son, popular picks include the everyday Bergen backpacks, spacious Hellvi shoppers and the robust Heathrow luggage range that delights customers worldwide. Although the name sounds Nordic, Kapten & Son is a German lifestyle brand. Sandqvist also offers a variety of collections. Here are five you should know:
- Go
- Ground
- Hike
- Icon
- Stream
Go is a collection for modern travellers featuring highly versatile pieces suitable for commuting, short trips, or business travel. Ground stands out with its distinctive look—bags made from recycled polyester perfect for minimalist outfits. As the name suggests, the Hike collection is designed for outdoor adventures with durable, high-capacity Sandqvist backpacks. Icon is different—designed for urban living with rolltops that combine style and function. Finally, Stream targets commuters, featuring reflective details to ensure you remain visible at night.
Sandqvist Backpacks
In line with the founders’ vision, you can easily find the right Sandqvist backpack for your needs. All models prioritise functionality, with some better suited for city use and others for the outdoors. The Hike collection is ideal for nature, while the Icon models are perfect for city life. Regardless of the model, you can expect excellent ergonomics and comfort—Sandqvist is known for well-designed, comfortable backpacks. Designs are generally understated in muted colours like brown, grey or green; bright colours are rare.
Sandqvist Bags
An alternative to a Sandqvist backpack is a Sandqvist bag. There is no shortage of options: stylish handbags for minimalist outfits, briefcases, belt bags, laptop bags, and more. In travel accessories you’ll find washbags for toiletries. Like the backpacks, these bags are built to last and suitable for almost any situation—even handbags fit for outdoor use.
A values-driven foundation
From day one, Sandqvist has focused on long-term impact. The brand takes responsibility by producing sustainable, durable products and actively supporting climate, environmental, and broader sustainability initiatives.
Thoughtful material choice
A key part of the strategy is material selection. Products are mainly made from recycled nylon, recycled polyester or leather. The recycled polyester often comes from PET bottles, a waste material that doesn’t break down naturally—giving it a second life while conserving resources. It’s worth noting that much of this material comes from our oceans, contributing to marine cleanup.
Commitment to circularity
Even large companies can’t maintain circularity alone. Sandqvist understands this and engages its customers, offering care products like waterproofing spray, leather balm and textile wax to extend the life of a Sandqvist backpack. The brand regularly encourages conscious consumption and responsible behaviour.
Fair supply chain
Sandqvist ensures a fair supply chain by conducting audits in foreign production facilities, checking for compliance with their Code of Labour Practices. Only if working conditions meet these standards does the collaboration continue.
Clear guidelines
To uphold its values, the company follows clear guidelines. Key principles include:
- Fair working conditions
- Promoting diversity
- Sustainable materials
- Strict chemical standards
- Transparent communication
These principles apply not only to Sandqvist itself but also (fully or in part) to its partners, ensuring consistent ethical standards.
